Someone hire that person in marketing.....

From the BBC, British tabloid The Sun newspaper makes an important decision regarding the upcoming British election....

"In a clear parody of the Vatican's ancient method of announcing it has chosen a new pope, earlier in the day the Sun said it was "on the verge of an historic decision".

"The newspaper's executives have assembled in secret to debate which political party the newspaper will back at next month's general election.

"To mark the momentous meeting, a chimney has been erected on the roof of the paper's east London headquarters. A plume of black smoke confirms the discussions have begun.

"The smoke will turn white to signal a decision has been reached. The announcement of which party The Sun chooses to back in the election will be made by the smoke turning either red, blue or, in the event of a miracle, yellow."