And all because the lady loves….the Milk Tray Man!!!
An image sprang to mind of the man from the Milk Tray ad, helicoptering in, scaling walls and delivering requested chocolate. As mentioned before, I do have a fairly vivid imagination!!! Unfortunately in this case the requested chocolate consisted of curly wurlys and chocolate buttons….. not quite the same as a box of milk tray…..and I’m thinking that the only person likely to deliver packets of chocolate buttons would be someone like the Easter bunny….not a real live action hero!!
After relaying this little trick of the imagination to the friend in need of chocolate…we then both went on a little internet search of ‘the man from the milk tray ads’…….. Little did I realize how imbedded the Milk Tray Man was in the British psyche!!!
For those of you who have precisely no idea what I am waffling about…..watch here...
Towards the end of 2003 the powers that be decided to do away with the Milk Tray man…the reaction seems to be fairly strong….from women….and men….
I guess it just goes to show that the average woman does want the all action hero….
I expect the marketing consultant in question is a woman. It's professional career women who spread the lie that girls are less interested in muscular alpha males than they are in Sensitive New Age Guys - or SNAGS for short, and I'm not making that one up. They believe it, too - until they come face to face with a fireman. Then all bets are off, and quite a lot else besides.
If the people at Cadbury's really want to sell more chocolates, they should make an advert in which a wimpy, bespectacled man stands in front of his intended, quoting from Romeo and Juliet. However, just as he's about to hand over the box of Milk Tray, a man in a wetsuit comes crashing through the window, shoves the metrosexual to one side, and grabs the chocolates. Turning to the camera, he says: "Don't worry, ladies. I'm not going anywhere." He then looks at the girl and orders her, in no uncertain terms, to get her knickers off.
hmmmm....a man in a wetsuit....well that has to be the subject of a whole other post!!!!
I would dearly love my chocolate delivered a la Milk Tray ad….but believe me, that man wouldn’t just get to sneak out after dropping the delivery – he would have to stay for a few more 'delivery duties’!!!
So there you have it….we want the action hero, we like the element of danger, not keen on overly sensitive new age guys.…and above all we want chocolate….yes…today’s woman continues to ‘want it all’!!!!